Billboards
A large panel that carries outdoor advertising is usually found alongside of highways.A billboard or hoarding is a large outdoor signboard usually wooden found in places with high traffic such as cities, roads, motorways and highways.Billboards show large advertisements aimed at passing pedestrians and drivers. The vast majority of billboards are rented to advertisers rather than owned by them.

Different types of Billboards
  • Airport advertising
  • Banners
  • Bicycle displays
  • Blimps
  • Building illumination
  • Bus advertising
  • Bus interiors
  • Bus benches
  • Bus shelters
  • Cinema advertising double decker bus
  • Electronic signs
  • Hotel key cards
  • Mall displays
  • Mobile billboards
  • Shuttle buses
  • Sports marketing
Do's
  • You should deliver your message not only in words; but also in with pictures.
  • Make sure your brand name is visible at a long distance.
  • Use strong, pure colors. Also use bright, contrasting, colors because different times of the day.*
  • Attention getting phrases instead of complete sentences.
  • Select easy to read type that can be read form a distance.
  • The background should enhance the message, not compete with it.
  • Remember less is more when using outdoor advertising.

Dont's
  • Don't add additional messages that dilute the essence of the primary message.
  • Don't use more then 7 words or more then 3 elements.
  • Don't be combined by the boundaries of a frame,extention etc. will greatly add to your design.
  • As far as fonts, first don't overcrowd.
  • Don't put words or sentences stacked on top of each other.
  • LESS is MORE.
Billboard Advertising:
Large outdoor signboards displaying a product are called billboards. Billboards or hoardings are usually made of large wooden frames. They are available with lighting or without lighting. The cost depends on the lighting and the space contracted.

Billboards are normally 20 feet and above. It varies from place to place. They are bigger at highway locations than at the railways sites. The billboard comes to life with its design. You can recruit an ad agency to design your billboard. Even billboard companies have their own in-house agency. However it is more economical to employ the billboard company for your hoarding.

With modern technology digital billboards and tri-faced billboards are moving the market. Digital billboards allow long messages to run continuously across the screen. In Europe innovations are to make digital hoardings interactive. Tri-faced billboards are triangular panels that can display three ads consecutively. Vinyl strips are cut and placed on these panels to make one ad display at one time. Thus when the panels rotate and pause you can see three different ads. Their rotating movement attracts the passing crowd.

Some billboards consume some more space than what is allotted. Undoubtedly it comes at an extra cost but the end look is extremely attractive. For instance the Ariel hoarding used the clothes clip above the hoarding. The red clips above the white hoarding were certainly attractive.

A billboard is viewed mostly by those who are driving or walking by. Thus the hoarding has only a few seconds to make the product noticeable. Hence very few words are used on a billboard or hoarding. For instance: Santro Xing - The sunshine car, Pepsi - yeah dil maange more, etc.

Placement of your hoarding too is very important. As it gives maximum coverage to every passer-by your target audience is lost. Hence you have to find which best place can give you maximum reach to your target audience besides the other classes.

With billboard advertising gaining momentum organisations that oppose it too are gaining strength. They claim that the scenic beauty of a place is lost due to excessive hoardings. The environment is affected as some trees are felled and greenery is cleared. Hence be aware of any oppositions of a particular area before you put your best foot forward.

Billboards become the most accessible and obvious medium of information for drivers and passengers. A large address program of billboards (series) allows to cover all-important vehicular and pedestrian arteries of the city and to produce a cumulative effect of frequency.Billboards are equipped with external or internal illumination enabling continuity of exposure. Advertising placed on illuminated billboard is always working - day and night, on weekdays, on weekends and holidays. The image is mainly produced by large layout printing on vinyl sheets on paper posters and PVC applications.